Essenzza Shiraz Wine: A Blend of Tradition and Innovation

Azadeh Gholizadeh's Award-Winning Design Reflects Iranian Heritage and Modern Luxury

The inspiration for this design came from Shiraz's wine history and Iranian motifs, specifically Iranian varnished painting and layout. The patterns on the can, devoid of significant text, subtly indicate whether the wine is full-bodied or effervescent. The design aims to spark imagination and inspire viewers about the story behind the bottle - a story of Iranian originality.

What sets this design apart is its blend of tradition and modernity. The winemakers at Et Cetera wanted a stylish and traditionally luxurious design that would make their product stand out on the shelves. The design needed to convey exclusivity and originality, differentiating it from other local winemakers' offerings. Gholizadeh's design successfully meets these requirements, resulting in a product that is both visually appealing and distinctive.

The design was realized using a stock metal wine can, a simple yet effective choice that complements the intricate design. The design process involved extensive research into Shiraz wine history and Iranian motifs, ensuring authenticity and relevance. The result is a minimalistic, stylish design that communicates exclusivity and quality.

The project, which started in April 2013 and concluded in July 2013, faced several challenges. The design had to stay true to the essence of each flavor, appeal to a young female audience, and embody Shiraz wine's core idea: Bold, Irrepressible, Vibrant. Despite these challenges, Gholizadeh's design was successful, earning a Silver A' Packaging Design Award in 2017.

In conclusion, Azadeh Gholizadeh's design for Essenzza Shiraz Wine is a testament to the power of blending tradition and innovation. By incorporating Iranian motifs into a modern packaging design, Gholizadeh has created a product that stands out on the shelves and tells a story of Iranian originality. This design is not just a packaging solution; it is a work of art that pays homage to Iran's rich history and culture.